Inkbit

Inkbit, a technology leader in additive manufacturing, was preparing to launch TEPU 50A, a new soft polymer material offering high accuracy, elasticity, and chemical stability for demanding end-use applications. The challenge was to create awareness and market excitement around this breakthrough material within an industry crowded with competing claims of innovation. Inkbit needed a coordinated launch that would cut through the noise, communicate technical credibility, and position the company as the frontrunner in functional elastomer 3D printing.

Titan Marketing led the complete strategy and execution for the TEPU 50A launch. The rollout began with a soft launch to existing customers that included technical content, application examples, and sales enablement materials designed to help customers understand both the performance and practical use of the material. This approach established a solid foundation for the broader publicreveal.

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The full launch took place at Formnext, the largest international event in additive manufacturing. Titan oversaw every element of Inkbit's presence at the show including booth design, creative development, messaging, PR outreach, video production, pre-show communications, onsite experience, and event collateral. The booth featured a dedicated TEPU 50A area designed to highlight applications, display functional parts, and showcase the material's unique performance characteristics. A coordinated communication plan supported the launch with targeted press activity, social content, and real-time event engagement that drove strong interest from media, prospects, and partners.