Innovoyce

InnoVoyce is an emerging medical device company bringing advanced blue-light laser technology to the surgical field. When Titan Marketing partnered with the team, the organization was finalizing R&D and preparing to enter a highly regulated market that demands both precision and credibility. The challenge was to develop clear positioning, messaging, and brand communication that would differentiate InnoVoyce, meet Class II device marketing requirements, and establish a strong foundation for commercial success.

Titan Marketing helped InnoVoyce define its market identity, go-to-market strategy, and full communications framework to ensure a confident and compliant launch once FDA clearance was achieved. This included brand development, marketing materials, clinical education assets, sales readiness tools such as a distributor portal, and lead generation programs designed to accelerate adoption. Based on early success, InnoVoyce has expanded its presence at industry conferences with a customized booth that features a dedicated demo room for hands-on experience. The company has sold multiple devices within its first few months on the market, continues to drive communication engagement rates above 35 percent, and maintains a strong pipeline of qualified leads supported by ongoing marketing efforts.